Optometrist Jerusalem by Naomi Vision Boutique

About

Optometrist Jerusalem: Behind the Frame, Beyond the Eyes Optometrists. They still make you wear those ridiculous, awkward glasses while you guess the numbers that are projected on the opposite wall. They make you rest your chin on a plastic strap, lean your forehead against a curved arch and ask you to stare, unblinking, at the colored image at the end of a little tunnel, that recedes and expands, focuses and blurs. And you’re never sure if you did it right. Optical tests might not have changed much in the last twenty years, but the world has evolved and today our vision is facing new demands. While thirty years ago, people held newspapers at arms’ length, or watched television a few feet away, today our lives are ruled by compact hand-held devices and, paradoxically, increasingly gargantuan TV screens. Naomi London, specialist optometrist and owner of Naomi Vision Boutique, has witnessed the change in how we use our eyes and firmly believes that no technological advancement (or online refracting app) can ever replace the human component in eye and optical health. In 1986, a young Naomi made Aliya with her family to Jerusalem, and always envisioned herself working with people and making a real difference in their lives. “After searching for a profession for almost a year, I decided to pursue optometry. It might sound like a dreary job, but optometry is much more than just getting the numbers right. It’s direct interaction with people and helping them to maintain the gift of sight!” Naomi Vision Boutique sits on a quaint alley in Jerusalem’s city center and has been designed to make you feel at home. As you walk in, the layout and ingenious coffee and jellybean corner make you feel welcome and at ease (clearly this is not a dentist’s office). Naomi has made sure that the human touch is reflected even in the ambience of the place. Insights from the Inside Naomi specializes in various eye care services including vision therapy and treatment for an increasing number of